East Fam | Merch Launch

Event | East Merch Launch

Shawn Johnson East + Andrew East

Date | October 5, 2019

Venue | Versed Germantown

A few weeks after Shawn and Andrew's baby shower, we were back at it again working with the parents-to-be to launch their merch line!

The East Fam created the FAMe collection to highlight the difference we can make everyday. The collection includes pullovers, tanks, t-shirts, leggings, hats, and water bottles. Shawn & Andrew invited fans to take part in the event by purchasing a ticket that included the first batch of merch along with a meet & greet evening with the couple!

The FAMe merch launch took place at VERSED in Germantown. A smooth, modern yet comfortable indoor / outdoor flow made VERSED the perfect place to host this event. Kate & her team were a dream. This brand new venue hosts a beautiful chandelier, moss wall, and emerald green accent bar. [ Check out Shawn & Andrew's video for all the details! ]

Beginning the night, guests entered through the courtyard of VERSED where they were met by Shawn + Andrew to take photos in front of the step & repeat logo backdrop. Special thanks to Picture This, our favorite Nashville photo booth company, for providing the stand & interactive digital screen for the photos!

Decorating | We pulled the event's main colors from the merch, utilizing dark green along with peach, seafoam and grey as accents throughout. Music City Tents & Events (Amazing company!! So professional & so helpful!! Shout out to Alana for being a rockstar!) provided an emerald green couch, beautiful farmwood tables, a gold coffee table, jute rug and ghost bar stools. To complete the inside, we created a grazing table of meats, cheeses & desserts. Obviously, the party wouldn't have been complete without a buffet of Hattie B's chicken.

Outside, we created a moss wall to act as a backdrop against a neon “FAMe” sign. We displayed the merch on grid frames and rolling clothing racks (shout out to Mindy @ VERSED for the solid folding skills!) with swag bags for guests to take home! The night wound down with a Q & A featuring Shawn & Andrew. I think it's safe to say this was such an awesome event that we will definitely be bringing to the next level!


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