top of page

East Fam | Merch Launch

Event | East Merch Launch

Shawn Johnson East + Andrew East

Date | October 5, 2019

Venue | Versed Germantown

A few weeks after Shawn and Andrew's baby shower, we were back at it again working with the parents-to-be to launch their merch line!

The East Fam created the FAMe collection to highlight the difference we can make everyday. The collection includes pullovers, tanks, t-shirts, leggings, hats, and water bottles. Shawn & Andrew invited fans to take part in the event by purchasing a ticket that included the first batch of merch along with a meet & greet evening with the couple!

The FAMe merch launch took place at VERSED in Germantown. A smooth, modern yet comfortable indoor / outdoor flow made VERSED the perfect place to host this event. Kate & her team were a dream. This brand new venue hosts a beautiful chandelier, moss wall, and emerald green accent bar. [ Check out Shawn & Andrew's video for all the details! ]

Beginning the night, guests entered through the courtyard of VERSED where they were met by Shawn + Andrew to take photos in front of the step & repeat logo backdrop. Special thanks to Picture This, our favorite Nashville photo booth company, for providing the stand & interactive digital screen for the photos!

Decorating | We pulled the event's main colors from the merch, utilizing dark green along with peach, seafoam and grey as accents throughout. Music City Tents & Events (Amazing company!! So professional & so helpful!! Shout out to Alana for being a rockstar!) provided an emerald green couch, beautiful farmwood tables, a gold coffee table, jute rug and ghost bar stools. To complete the inside, we created a grazing table of meats, cheeses & desserts. Obviously, the party wouldn't have been complete without a buffet of Hattie B's chicken.

Outside, we created a moss wall to act as a backdrop against a neon “FAMe” sign. We displayed the merch on grid frames and rolling clothing racks (shout out to Mindy @ VERSED for the solid folding skills!) with swag bags for guests to take home! The night wound down with a Q & A featuring Shawn & Andrew. I think it's safe to say this was such an awesome event that we will definitely be bringing to the next level!

Featured Posts
Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square
bottom of page